Tyres Direct in Luton are proud appointed agent for General Tyres.
The 'General Tyres` brand has an illustrious and colourful history and we like to keep our customers well informed on our products so if you read below we have detailed some of the key events in the companies history.
The General Tyre Company and Rubber company was founded by William F O` Neill and his Partner Winfred E Rouse in 1915 and in the 1920s General tire engineers revolutionised tyre manufacturing concepts with the invention of the low pressure General Balloon Jumbos that required only 12 lbs of pressure ! This was the first of many innovations that helped the company become one of the tyre industries top manufacturers. During the 1930`s General began its process of international expansion in Mexico along with its second factory in opened in Waco, Texas in 1944 to help meet increased demand due to war efforts. In 1955 General became Original Equipment supplier for General Motors and continued to expand its manufacturing facilities in America along with opening the worlds largest tyre test track in 1973.
Since then the brand has continued to grow with extensive ranges of new Ultra High Performance car and 4x4 product featuring many new patterns and 4x4 All Terrain fitments not previously produced along with increasing production to facilitate over three million units per year from one of its American factories alone and the group employs over 145.000 people in fourty five countries ! .
The exciting video General Tire video below features clips from the 'General Tire Mint 400' desert race in which more than 250 teams gathered in the extraordinary north Las Vegas desert to battle for one of the most coveted titles in US off road racing.
Thank you for visiting our General Tyres page and please feel free to or use our 'Online Tyre Search` facility below to search for General Tyres or click here to contact Greg or Richard.